Introduction: Why GTM Needs Reinventing
B2B sales has changed dramatically. Buyers today are digital-first, self-directed, and impatient. In fact, studies show that by 2025, 80% of B2B sales interactions will happen via digital channels, and nearly half of millennial decision-makers prefer to avoid speaking with a rep altogether.
Yet many GTM (go-to-market) teams are stuck with outdated...
The End of the Traditional SDR Model
For years, SDRs (Sales Development Representatives) were the backbone of outbound sales—researching prospects, sending cold emails, and scheduling meetings. But by 2025, this model is cracking. Buyers are digital-first, inboxes are overcrowded, and personalization demands outpace what humans can deliver manually. Companies are realizing that...
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