Introduction: Why GTM Needs Reinventing
B2B sales has changed dramatically. Buyers today are digital-first, self-directed, and impatient. In fact, studies show that by 2025, 80% of B2B sales interactions will happen via digital channels, and nearly half of millennial decision-makers prefer to avoid speaking with a rep altogether.
Yet many GTM (go-to-market) teams are stuck with outdated...
The End of the Traditional SDR Model
For years, SDRs (Sales Development Representatives) were the backbone of outbound sales—researching prospects, sending cold emails, and scheduling meetings. But by 2025, this model is cracking. Buyers are digital-first, inboxes are overcrowded, and personalization demands outpace what humans can deliver manually. Companies are realizing that...
Find out how to automate GTM prospecting and personalization using agentic AI. See how leading teams generate 10x pipeline with less effort.
Introduction to Agentic AI in Go-to-Market (GTM)
Go-to-market teams today face an overwhelming array of channels, data, and tedious tasks required to generate leads and revenue. Sales representatives spend just 28% of their time...
Major Takeaways
What makes an Agentic AI IT Manager different from traditional IT automation?
Unlike static scripts or rule-based bots, an Agentic AI IT Manager proactively plans, executes, and learns from outcomes, continuously optimizing systems to meet GTM goals without constant human oversight.
How does an Agentic AI IT Manager improve go-to-market performance?
By managing domain...
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