Packaging as Brand: What Customers Remember After the Meal

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2026-07-29 14:47:00 - Traduire

A customer orders from a new restaurant. The food is good. Three weeks later they want to order again and cannot remember the name. The dish, the flavour, the satisfaction — all remembered. The brand, gone. Meanwhile a competitor whose container carried a distinctive colour and a legible logo gets the reorder. In delivery-driven food service, packaging is frequently the only branded...

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