Why Some Businesses Rank Locally With Fewer Citation Listings
A client once asked me why his competitor, with barely 20 citations, was outranking him even though he'd submitted his NAP data to more than 150 directories. He assumed volume was the missing variable. It wasn't. His competitor had fewer listings, but every one of them resolved cleanly to the same business entity in Google's index. His didn't, and that gap was the whole story. If you've worked...
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