How Will AI-Initiated Conversation Pricing Reshape WhatsApp...

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2026-06-30 09:37:50 - Translate

How Will AI-Initiated Conversation Pricing Reshape WhatsApp Automation Strategy?

In 2026 Meta introduced a distinct pricing category for AI-initiated conversations - chats where a language-model agent, rather than the customer or a marketing template, originates the interaction. Pricing for this category is expected to fall below marketing rates. That sounds like a billing footnote, but it quietly reshapes how businesses should design and budget their WhatsApp automation....

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