Membership Management Software: Automate Member Engagement to Boost Retention
The median renewal rate for membership organisations is 84%, which drops to 75% for first-year members. This nine-point gap is primarily attributed to engagement failure in the first 90 days after joining. The 2025 MGI Benchmarking Report also reports that members who do not engage within those 90 days have a 73% higher churn rate than those who do. And 52% of members who do not renew cite lack...
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