Branding is significant because it helps determine how customers view your business and why they prefer your business over others. Branding helps create a strong and distinct identity through consistent visuals, messaging, and values that establish trust and recognition. How branding can help your business stand out from the competitors is because it makes your brand memorable, helps create an emotional connection with your audience, and communicates what makes your brand distinct. https://www.seoheights.com/blog/how-branding-helps-your-business-stand-out-from-competitors/