How to Use Data Enrichment to Improve Customer Understanding

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2026-01-22 11:02:20 - Traduzir

Introduction: When “Knowing Your Customer” Isn’t Enough I once sat in on a sales review where someone confidently said, “We know this account really well.” Then the CRM record popped up on the screen. The contact’s job title was two years old, the company size was a guess, and half the fields were blank. Everyone laughed but the reality wasn’t funny....

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