Monitoring brand presence in AI search results can be considered imperative in today’s world because more and more users are utilizing AI-powered tools such as search assistants and chatbots in order to search and gain more information. This guide will describe how brands are being indexed and referenced in AI results in order to provide answers to users, and this goes beyond the realms of rankings and click results. This guide will provide information on some important metrics that must be considered in AI search results, including brand mentions, citations, and index references to understand performance in AI-powered tools. https://www.seoheights.com/blog/a-complete-guide-to-tracking-brand-visibility-in-ai-search/