Introduction: Why GTM Needs Reinventing
B2B sales has changed dramatically. Buyers today are digital-first, self-directed, and impatient. In fact, studies show that by 2025, 80% of B2B sales interactions will happen via digital channels, and nearly half of millennial decision-makers prefer to avoid speaking with a rep altogether.
Yet many GTM (go-to-market) teams are stuck with outdated...
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