Scent, Steam, and Satisfaction: The Multisensory Branding of Your Burger Box
The way a burger is presented can shape the entire dining experience. From the aroma to the packaging, every sense contributes to how customers feel about a meal. Restaurants are now exploring multisensory branding to make even takeout orders memorable. The Power of Aroma in Food Perception Aroma is one of the strongest triggers of memory and emotion. When a customer smells a freshly grilled...
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