PPC vs. SEO: Which Channel Should Your Business Invest in First?
Introduction
It is the most common question new marketing clients ask: "Should we start with paid ads or SEO?" The honest answer is: it depends. But "it depends" without context is useless, so here is a clear framework for making that call based on your business stage, budget, and goals.
Understanding the fundamental difference between the two channels is the right place to start.
What PPC and...