Before judging whether Stussy has lost its edge, it helps to clarify what “streetwear edge” really means. Generally, it involves:

• Authenticity, roots in subcultures (surf, skate, hip‑hop, etc.)

• A certain rebellious, DIY or outsider sensibility

• Bold visuals/logos, graphics that speak to identity, attitude

• Limited drops, scarcity, hype cycles

• Being ahead (or at least aligned) with what the streets (or youth culture) feel, not just what’s “safe” or mainstream

Stussy is one of the brands that helped define early streetwear by combining surf/skate culture, graphic design, and youth culture. The pull Stussy (hoodies especially) and jogging Stussy sets (tracksuits etc.) are core parts of what made that identity visible and wearable.

What Has Kept Stussy Strong — Signs It Still Has Edge

There are many reasons to believe Stussy hasn’t lost its edge; in fact, in many ways, it seems to be regaining or reinventing it. Evidence:

1. Heritage and Nostalgia are Valuable Again

   • As fashion cycles go, the revival of ’90s & early 2000s styles is strong. Younger generations are embracing vintage streetwear, and Stussy’s archival graphics, old logo styles, etc., are in demand. London Explorers+3Invastor+3OMGFlix+3

   • Vintage Stussy hoodies or jogging sets show up on resale platforms, and get love. Invastor+1

2. Collaborations and Drops Still Create Hype

   • Stussy continues working with major brands, artists, etc., producing limited edition collections. These help maintain relevance.

   • These drops often sell out, generating a sort of scarcity‑driven allure. 

3. Trends Align with Stussy Strengths

   • Oversized silhouettes, relaxed fits, vintage washes, muted / earthy tones are trending — all things Stussy is good at. If you look at recent hoodies, pull Stussy pieces, etc., they reflect those trends. Bip America+2Live Tech Spot+2

   • Also, sustainability is becoming more relevant; Stussy has adopted more eco‑friendly materials, some recycled fabrics, etc. This helps maintain relevance in a changing market. 

4. Global Reach, Influencers, and Cultural Moments

   • Celebrity usage, social media virality, strong presence in major streetwear capitals keeps Stussy visible. 

   • Stores, pop‑ups, limited releases help it stay “seen” in the right circles.

So on many fronts, Stussy hasn't lost its edge; it seems to be evolving while still holding core parts of what made it relevant.

Signs Stussy Might Be Losing Some Edge — Where Critiques Come In

That said, some voices argue Stussy has softened, diluted, or become more mainstream in ways that erode what made it edgy. Here are possible critiques:

1. Overexposure and Market Saturation

   • As brands grow, they risk becoming too everywhere. When majority of people see “Stussy” in more commercial stores, being more mainstream or more accessible, it can reduce exclusivity.

   • If the “drop” strategy becomes predictable or the same styles are reproduced too many times, that can lead to fatigue.

2. Logo Reliance / Graphic Repetition

   • Some critics say that many pieces are playing it safe: same logos, similar graphics, just minor variations. That’s less risky, but less likely to push boundaries.

   • Re‑uses of archival graphics or logos are great for nostalgia, but aren’t always pushing streetwear forward.

3. Price vs Perceived Value

   • As Stussy prices increase (especially on limited pieces), some customers might feel that what they're paying for is “the name” rather than innovation or unexpected design.

   • Hoodies, jogging sets etc., might feel more commodified when price is high.

4. Competition and Newer Streetwear Brands

   • Newer brands are often more nimble, more willing to experiment, more deeply connected to digital culture and niche subcultures. They may offer styles or ways of communicating (via social media, drops, aesthetics) that feel fresher.

   • Some wearers may feel Stussy is less “underground” than it used to be; its larger footprint means it's less of a secret signifier.

5. Authenticity vs Trend

   • There is a tension: on one hand, Stussy wants to stay true to its heritage; on the other, it must adapt to what’s trendy or commercially viable. Sometimes, in trying to serve both, the brand might produce pieces that neither strongly push fashion forward nor deeply satisfy the core culture.

Has Stussy “Lost” Its Edge, Then?

Putting the positives and negatives together, the answer is: no, not really — but it depends what you mean by “edge,” and who you ask. For many, the pull Stussy hoodie, or jogging Stussy set, still carries weight, still signals belonging to certain styles or communities. For others, especially those deep into streetwear or looking for the extreme fringe, some recent Stussy feels more comfortable, more safe, more aligned with mass‑market trends than with true subversiveness.

In particular:

• For newcomers, Stussy still has edge. Its heritage, design, collaborations, visibility still make owning a Stussy hoodie something meaningful.

• For longtime insiders, the edge might be less sharp. They may compare Stussy to its own past, or compare its innovation to newer, more experimental labels.

What Stussy Needs to Do to Keep / Sharpen Its Edge

If Stussy wants to ensure it remains more than just a legacy brand, it might consider:

1. Keep Innovating in Design

   • Push graphics and concepts further. Maybe more collaborations with underground artists or groups.

   • Experiment with silhouettes, tailoring, material use — keeping surprise alive.

2. Balance Rarity with Accessibility

   • Maintain limited drops but avoid overextending the product line in ways that dilute quality.

   • Perhaps more region‑specific or culture‑specific drops, to keep local street credibility.

3. Authentic Storytelling & Subculture Engagement

   • Keep involvement with skate, surf, hip‑hop scenes not just in marketing but in real collaboration and support.

   • Allow subculture voices (local artists, creators) to feed into collections.

4. Transparent Sustainability

   • Move beyond “eco‑friendly” talk; concrete, high‑quality sustainable materials, ethical labor, etc., can add value and edge in a market that increasingly expects that.

   • Make sustainable lines distinct and desired, not just a side project.

5. Refresh Branding / Logo Play Thoughtfully

   • Use archival moments in creative ways, but also push forward.

   • Maybe deconstruct or remix classic logos, typography, etc., instead of repeating them passively.

6. Adapt Social Channels While Staying Real

   • Be visible on new platforms, but avoid over‑commercialization.

   • Let real people, real subcultures get seen wearing pull Stussy hoodies and jogging Stussy gear — not just influencers.

Conclusion

In summary:

• Has Stussy lost its streetwear edge? Not entirely. It still has many tools, assets, and cultural capital that keep it relevant and compelling.

• But yes, there are signs that its edge is dulled in some respects — as happens with many heritage brands once they grow. Some pieces may feel safer, more expected; some of the wildness or surprise is less present.

• The future of its edge will depend on how well Stussy balances heritage + innovation, exclusivity + accessibility, and staying true to street roots while navigating fashion’s shifting landscape.