According to a new report by UnivDatos, The Middle East & Africa Alcoholic Drinks Packaging Market is expected to reach USD million in 2033 by growing at a CAGR of 4.50% during the forecast period (2025-2033). The Middle East and Africa (MEA) alcoholic drinks market is undergoing steady growth, which is attributed to changing consumer tastes and preferences, a rising middle class, and a rise in tourism in the region. As urbanization is on the increase, especially in major markets such as the UAE, Saudi Arabia, and South Africa, the demand is growing for a wide range of alcoholic beverages. This has pushed the local producers as well as international brands to invest heavily in product innovation and distribution networks. Also, the emerging trend of high-end and artisanal drinks is transforming the market environment, as it has resulted in a pronounced need for high-quality packaging as well as high-quality ingredients. The governments and the private players are reacting to this and are tightening regulations and enhancing infrastructure to adapt to evolving consumer needs.

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Segments that transform the industry

• Based on material, the Middle East & Africa alcoholic drinks packaging market is segmented into glass, metal, plastic, and paper. Of these, glass has held a major market share due to ease of storage, manufacturing glass bottles, ease of supply chain, recyclability, etc. Additionally, glass bottles are less expensive to produce, which does not add up to the cost of the final product to a notable degree that could deter the end consumers. However, with the rise of beer and other premium spirits, metal packaging has also gained traction. Furthermore, as small packaging spirits have also gained traction in plastic and paper-based packaging, this is apt for reducing the cost.

According to the report, growing alcohol consumption and a youthful, urban population have been identified as key drivers for market growth. Some of how this impact has been felt include:

• The Middle East & Africa alcoholic drink packaging market is propelled by rising alcohol consumption, young people, and fast urbanization. Increasing disposable income and expenditure towards luxury living are driving up the demand for beer, spirits, ciders, and RTDs, especially amongst city millennials. This is changing the packaging demands in line with convenient, on-the-go packaging, smaller SKUs, and eye-catching packaging appropriate for the current retail and e-commerce avenues.

• To achieve shelf impact and to help tell the brand story, brand owners are investing in high-end bottles, smooth cans, and differentiated labels. Meanwhile, the attention of regulators to the safety and labelling standards is promoting the implementation of better-quality tamper-evident closures and more resistant materials. Collectively, these forces are presenting good prospects of innovative glass, metal, and PET packaging solutions, and sustainable solutions in major markets in the GCC, South Africa, Nigeria, and Kenya.

Key Offerings of the Report

Market Size, Trends, & Forecast by Revenue | 2025−2033.

Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities

Market Segmentation – A detailed analysis by Material, by Product, by Country

Competitive Landscape – Top Key Vendors and Other Prominent Vendors

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