Using Artificial Intelligence to Detect Real Humans

The ad fraud detection and elimination suite for the app and web platforms.

In the relentless battle against ad fraud detection, mFilterIt stands as a formidable defender, offering an advanced suite for real-time ad fraud detection and protection. This cutting-edge solution goes beyond traditional methods, utilizing AI-powered technology to build a robust wall of defense for advertisers.

In a departure from the typical post-mortem analysis, mFilterIt's suite conducts real-time pattern analysis of events and engagements, swiftly distinguishing between genuine and fraudulent performance. This proactive approach sets it apart, allowing for the validation of click integrity before an event occurs, ensuring proactive protection rather than reactive responses.

The ease of integration is a hallmark of mFilterIt's solution. Whether through simple JavaScript integration or SDK integration for app or web deployment, the focus is on providing a seamless experience. The SDK integration, in particular, enhances data richness, enabling the data analysis engine to produce unique event analyses.

Data analytics, real-time computing services, and cognitive logic converge in mFilterIt's solution to deliver unparalleled ad fraud detection capabilities. Internal analysis reveals a 22% higher detection rate compared to industry benchmarks, a testament to the solution's efficacy. Over 70 checks are performed to uniquely identify the origin of an event, including distinguishing between human and BOT interactions.

At the core of mFilterIt's solution lies the layer of artificial intelligence, endowing the suite with complete cognitive power. This 'brain' utilizes proprietary algorithms and AI to draw patterns from accumulated data, effectively discerning between authentic and fake engagements. Version 2.0 takes the solution to a proactive stage, validating click integrity and blocking potential fraud before it occurs.

For advertisers relying heavily on non-affiliate marketing, mFilterIt ad fraud detection proves invaluable. The cognitive power of its AI engine allows it to think ahead, making informed decisions about genuine human engagements versus BOT interactions. In a journey spanning over five years, mFilterIt has saved over $500 million for its global clientele, establishing itself as a trusted guardian in the realm of ad security.

Source:- https://www.backlinkget.com/blog/using-artificial-intelligence-to-detect-real-humans/


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