Gone are the days when to thrive in a competitive market, logistics and eCommerce businesses had to offer unique selling propositions and create unparalleled customer experience by making the order, payment, and delivery process smooth. These efforts still work, but they are not the sole things to make a business stand out. Prioritizing customer experience is essential, and therefore you, as a business person, have to do some extra. According to HubSpot Research, 93% of customers are more likely to make repeat purchases from companies that provide superb customer assistance.

Nowadays, after placing an order, consumers expect to receive items, such as food, groceries, merchandise, in as little time as possible. To meet consumer demand, you can offer prompt last-mile delivery service.

Let’s Have a Brief View on the Concept of Last-Mile Delivery!

The complete journey of an item from a rack of a warehouse to a customer’s doorstep is called “Last Mile”. It is aimed to deliver a package to a customer as fast as possible. This is very important in logistics and supply chain business. If done correctly, this service can help you save a significant amount of time and money. Eventually, your business becomes efficient and profitable. It has been noticed that with time, especially eCommerce retail companies are understanding the importance of last-mile service and giving value to it.

Opting for last-time delivery has become a must for all eCommerce retailers to meet consumer demand while making a business stand ahead in the market. One of the primary reasons for that is; most eCommerce companies let customers track their orders through real-time updates. However, sometimes deliveries get delayed even after customers receive an “out for delivery“ status update. 

But why does this happen?

This happens mainly due to low drop sizes at the time of proceeding towards the last stop during the delivery process. For example, there is more than one delivery in different directions on the same day. The distance between all places can be the reason for the delay in delivery. On the other hand, in metropolitan areas, the delay may happen due to extreme traffic congestion between two places. 

When it comes to customers, the report says, 66% of buyers expect their order to be delivered at the doorstep while one-quarter of them do not mind paying extra for same-day delivery. For some product categories, such as electronic items, groceries, and automotive parts, consumers are most likely to pay up to 45% extra for fast delivery. For these types of items, around 9% of customers are ready to pay an additional $5 along with the regular parcel delivery charge. Therefore, it is clear that there is a demand for same-day or instant delivery assistance among eCommerce retail consumers, at least for specific product categories. 
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