Many patients visit a healthcare website, view services, and even begin booking—only to drop off before completion. Google Ads retargeting allows clinics to re-engage these warm leads and nudge them to complete bookings.

Build custom remarketing audiences in Google Ads for visitors who visited specific pages (e.g., LASIK, physiotherapy, dermatology) but didn’t complete the booking or contact form. Set duration windows from 1 to 30 days to test responsiveness.

Your retargeting ads should offer reassurance or a soft CTA: 'Still considering LASIK?' or 'Book your physiotherapy slot now – limited availability.' Be compliant and avoid mentioning sensitive health information directly.

Direct traffic to a simplified landing page or offer-based version of the original. Remove friction by shortening the form and offering WhatsApp or call-back options.

Monitor how many leads were recovered through remarketing. Segment by service line to optimize creatives. Clinics that consistently use retargeting ads reduce lost leads and increase campaign ROI.

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