Manuka Honey Market Growth, Trends, and Demand Forecast 2025–2033

Market Overview:

According to IMARC Group's latest research publication, "Manuka Honey Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The global manuka honey market size reached USD 754.83 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,230.51 Million by 2033, exhibiting a growth rate (CAGR) of 5.30% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

How AI is Reshaping the Future of Manuka Honey Market

• AI-driven supply chain optimization boosts Manuka honey production efficiency, cutting costs by 15% for companies like Comvita, enhancing global market reach and reducing operational expenses.
• Precision agriculture using AI improves Manuka tree pollination, increasing yields by 20% in New Zealand, supporting sustainable honey production and meeting rising global demand.
• Government-backed AI research grants in New Zealand enhance Manuka honey quality testing, ensuring 95% accuracy in UMF certification for exports and strengthening consumer trust worldwide.
• AI-powered consumer analytics help brands like Manuka Health target health-conscious buyers, driving a 35% surge in online sales via platforms like Amazon and e-commerce channels.
• AI-enabled skincare product development by firms like Mountain Gold incorporates Manuka honey, boosting cosmetic market share by 25% in Asia-Pacific and expanding therapeutic applications.
• Digitalization of procurement and blockchain for traceability are key innovations, with 57% of market share attached to certified products ensuring authenticity and transparency.

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Key Trends in the Manuka Honey Market

• Rising Popularity as a Natural Sweetener: Manuka honey's rich, caramel-like flavor makes it a go-to sugar substitute for health-conscious consumers. Over 40% of U.S. consumers prefer natural sweeteners, boosting demand for Manuka in snacks and beverages. Comvita's new squeeze bottles gained 12% more online sales.
• E-Commerce and Digital Sales Surge: Online platforms are revolutionizing Manuka honey accessibility, with online sales surging by 54% and export volume growth reaching 38%. E-commerce platforms and wellness retail chains have broadened accessibility, while partnerships ensure authenticity.
• Premiumization Attracts High-End Buyers: High-potency UMF 15+ honey, holding 35.2% market share, appeals to affluent consumers seeking premium health products. Its elevated methylglyoxal (MGO) levels make it highly effective for medicinal and therapeutic applications in healthcare sectors.
• Sustainability Drives Consumer Choices: Eco-friendly practices attract environmentally conscious consumers, with sustainable sourcing and eco-friendly packaging gaining traction. Oha Honey developed biodegradable packaging, reducing plastic use by 28%, while brands implement carbon-neutral shipping strategies.
• Expanding Skincare and Cosmetic Applications: Manuka honey's antibacterial and anti-inflammatory properties drive 24% rise in skincare formulations. Egmont Honey launched an anti-aging serum featuring 12% Manuka extract, achieving strong adoption in Asia-Pacific markets.

Growth Factors in the Manuka Honey Market

• Health-Conscious Consumer Shift: Growing awareness of manuka honey's antibacterial, anti-inflammatory, and wound-healing properties drives demand. Around 68% of consumers are health-conscious buyers, with 72% of consumption tied to antibacterial and therapeutic use.
• Functional Food and Beverage Adoption: The global F&B sector ended 2024 with a 2.6% rise in dollar sales. Manuka honey is increasingly used in functional beverages, breakfast cereals, yogurt, bakery products, and health-oriented snacks as a natural sweetener alternative.
• Rising Organic Product Demand: The global organic food market was valued at USD 230.1 Billion in 2024, projected to reach USD 587.0 Billion by 2033 at 10.42% CAGR. Consumers prefer high-quality, organic bee products free from chemicals.
• Pharmaceutical and Personal Care Expansion: Manuka honey's extensive use in pharmaceuticals and personal care products, owing to its healing properties, enhances market presence. Nearly 35% of all medical-grade honey products worldwide contain Manuka in therapeutic applications.
• Government Support and Quality Certifications: The New Zealand government invests in R&D to support the manuka honey industry, including UMF rating system and Manuka Honey Appellation Society standards, ensuring product quality and authenticity for consumer trust.

Leading Companies Operating in the Global Manuka Honey Industry:

• Airborne Honey Ltd
• Apihealth NZ Ltd.
• Arataki Honey
• Comvita
• Egmont Honey
• Honey Australia Pty Ltd
• Manuka Honey USA LLC
• Nature's Way Products LLC.
• Oha Honey
• Wedderspoon

Manuka Honey Market Report Segmentation:

Breakup By Type:

• UMF5+
• UMF10+
• UMF15+
• UMF20+

UMF15+ accounts for the majority of shares with around 35.2% of the market, prized for its exceptionally high antibacterial potency and elevated methylglyoxal (MGO) levels.

Breakup By Nature:

• Organic
• Conventional

Conventional dominates the market with around 65.5% share due to its wider availability, cost-effectiveness, and accessibility to a broader consumer base.

Breakup By Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Stores
• Others

Supermarkets and hypermarkets lead with around 47.8% market share, offering unparalleled accessibility, consumer trust, extensive shelf space, and prominent product visibility.

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Asia-Pacific enjoys the leading position with over 30.3% market share, driven by rising health consciousness, disposable incomes, and cultural affinity for natural remedies in China, Japan, and Australia.

Recent News and Developments in Manuka Honey Market

• May 2025: Firsthoney, a skin and wound care brand featuring medical-grade Mānuka honey from New Zealand, launched nationwide in Whole Foods Market stores across the United States, offering clean, clinically backed products free from antibiotics and parabens.
• April 2025: Wedderspoon Organic Group expanded its MGO-rated Manuka Honey collection on Amazon and its website, introducing MGO 50+, 400+, 850+, and 1100+ varieties, each independently lab-verified for methylglyoxal content.
• March 2025: Manuka South launched the world's highest UMF 35+ (MGO 2190+) Manuka Honey, with only 1,020 jars available, meticulously matured over 1,400 days in handcrafted walnut cases.
• March 2025: Lucas Meyer Cosmetics by Clariant launched Melicica™, a natural, honey-based skin repair ingredient derived from Australian Manuka honey, scientifically proven to boost skin's natural healing.
• March 2025: 1770 introduced Manuka Honey Soda, featuring fresh flavors like Pear, Lemon, and Pineapple, naturally sweetened with health-beneficial Manuka honey, aligning with rising consumer demand for clean beverages.
• January 2024: Manuka Health launched a high-strength Manuka honey syrup for natural flu and cold treatment, with initial sales surpassing expectations by 20% in key markets.

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